If the business is strong but growth still feels like a heavy manual effort, the infrastructure may not be carrying enough of the load.
Because the business is still relying on manual effort to carry the trust, sales, and operations that should be carried by systems.
The business needs to shift from manual effort to story-driven infrastructure building the systems and assets that build trust and move sales before you have to.
If growth feels too hard, the next step is identifying which infrastructure needs building first.