image of a tranquil coastal scene for a travel agency

"Buy Local" Case Study

Case Study: Case Study: Forging a New Narrative Strategy in Gladstone

The Challenge: When we partnered with the GCCI for their "Buy Local" campaign, the model was broken. The plan was to create 30 small, 15-second videos, spreading the budget thin and creating a lot of noise but no real signal. It was a recipe for forgettable content.

‍The Strategic Pivot: Mid-stream, we identified a critical strategic insight: to truly move the needle, the model needed to be flipped. We needed to stop telling 30 stories shallowly, and start telling one story, deeply. We developed the blueprint for a single, powerful, cinematic hero story that would have more impact than all 30 ads combined.

‍The Result & The Blueprint for the Future: While the GCCI campaign was already in motion and couldn't accommodate this new hero film, the strategic insight was validated at the highest level. It became the undeniable proof that a new model was needed.

This project didn't just create a campaign; it created a new philosophy. It is the reason our Impact Story Series exists. It's the battle-tested blueprint we now bring to industry leaders who understand that solving a massive reputational challenge requires a deep, authentic, and singular story.

Client feedback

Stories from our partners

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Kielly & RJ
Little Oasis Sauna and Cold Plunge

Beach Shack Productions has just finished working with our small local business and created 2 beautiful videos of our business space, at Little Oasis Sauna and Cold Plunge.

Rowen captured the journey our customers take and made us all feel very comfortable while being interviewed in front of the camera. Rowen has tons of equipment and was diligent about perfecting lighting and sound.

Rowen was very thorough throughout the process to create and capture the right story that suited our main demagraphic. He was responsive and professional from start to finish and always available to help answer any of our questions and provide extra guidence during and after the job was complete. Thanks Rowen!
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[headshot] image of a customer for a dance studio
Ally Perry
Gladstone Chamber of Commerce & Industry

Our experience throughout the project was both complex and rewarding, involving collaboration with 30 diverse businesses across the Gladstone Region.

Rowen worked closely with us to ensure our goals were met and our messaging was clear and impactful. From the outset, Rowen helped us shape our story, and the final video content delivered exactly what we envisioned, capturing every key point discussed during the planning phase.

We’re incredibly grateful—thank you! Communication was open, honest, and highly supportive. Every detail, including release forms and logistics, was thoughtfully managed. We’re extremely pleased with the final outcomes—the message is powerful and resonant, and the feedback from our community has been overwhelmingly positive. We would absolutely recommend Beach Shack Productions to others.
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Their ability to uncover and tell a story that truly connects with your audience is exceptional. Their work is not only visually compelling but emotionally engaging, and we would gladly work with them again.

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Anthony & Rachel Mulvahil
Christensen Harbison Optometrists

Over the years we have engaged with a number of different services for assistance with our marketing. Rowen from Beach Shack Productions provided a level of guidance and support unlike anything we have experienced elsewhere. Rowen is clearly very knowledgable in his area of expertise, and gave us a number of achieveable and actionable ideas to elevate our brand and promote our business. Our experience with Beach Shack Productions has truly exceeded our expectations, and the business comes highly recommended.

[headshot] image of customer (for a tailors & alteration shop)
Mike & Michaela
Traveller's Rest 1770

Traveller's Rest 1770 want to say a BIG thank you to Beach Shack Production in creating our first ever video promotion. From the initial meeting, through to creating the video shoot, to working on the marketing campaign, Rowen was easy to work with and extremely professional in his knowledge and advise.

He put a huge effort into creating a professional video to use for our first ever package deal. Rowen put a large amount of time in researching the best marketing campaigns, target groups and highest search result, before even posting the paid campaign.

His effort and flexibility was much appreciated by us as first timers and we did appreciate the insights of his results to use for future marketing campaigns. We are looking forward to working with Beach Shack Productions in the future and wish Rowen all the best with his work!

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Javi
La Caravana Cafe & Catering

Wow! What a wonderful experience working with Rowen. I was completely lost and frustrated trying to manage my business and handle the marketing, but Rowen came along with innovative ideas and a proposal too attractive to turn down.

From targeting our customers to creating videos, photos, flyers, and even a website to get the information out to my customers and expand the possibilities of my business. Also, every time I have questions or problems with social media, he takes over and also teaches me how to deal with them.

Honestly, he covers every single detail! Super grateful for all the work Rowen has done, super professional and friendly. I highly recommend working with him.
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image of networking event (for a hr tech)
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Amber
Marketing Manager, 1770 LARC! Tours

Very glad we decided to work with Beach Shack Productions. Thank you for your attention to detail and your flexibility on our projects Rowen. The outcomes are professional, while capturing the individuality and personal aspects of the business - a great combination, with great results already.