top of page

Instagram Reels vs. Brand Videos: Your Guide from Beach Shack Productions

Video Editing
Video Editing

As the founder of Beach Shack Productions, I, Rowen Franklin, often field questions from curious clients about the best strategies for video content in today’s digital world. A common query is the difference between Instagram Reels and brand videos. Each serves a unique purpose in your marketing strategy, and choosing the right format can significantly impact your audience engagement and brand perception.

The Engaging World of Instagram Reels:

Instagram Reels have transformed the landscape of social media with their brief, engaging bursts of content. These 15 to 60-second videos are perfect for capturing quick attention and are designed to be entertaining, snappy, and highly shareable. They leverage the immense power of Instagram’s algorithm, making them a fantastic tool for brands aiming to enhance visibility and engage with a broader audience quickly.

When to Use Instagram Reels:

  • Jump on Trends: Utilize trending audio and effects to gain visibility.

  • Behind-the-Scenes Content: Offer a peek into the daily happenings of your brand.

  • Feature Quick Tips: Share short, helpful insights related to your industry.

The Comprehensive Approach of Brand Videos:

Brand videos are the cornerstone of strategic storytelling. These videos range from 30 seconds to several minutes and are crafted to convey your brand's story, ethos, or mission with a higher production value. They're designed not just to inform but to resonate emotionally with your audience, building a connection that encourages long-term loyalty and trust.

When to Deploy Brand Videos:

  • Narrative Storytelling: Deeply explore the ‘why’ behind your brand.

  • Educational Content: Provide in-depth explanations or demonstrations.

  • Customer Stories: Showcase testimonials and success stories to build credibility.

Choosing the Right Platform:

Reels are inherently social and perform well on platforms geared towards quick consumption, like Instagram or TikTok. Brand videos are more versatile and suitable for your website, YouTube, or professional presentations, where longer, more detailed content is often consumed.

Impact on Engagement and Conversion:

Thanks to their fun and casual nature, reels are excellent for driving immediate engagement—likes, shares, and comments. Brand videos, while they may gather views more slowly, aim to convert interest into action, encouraging deeper consideration of your services or products.


Understanding whether to use Instagram Reels or brand videos comes down to your specific goals: Are you looking to quickly pique interest or build a lasting relationship with your audience? At Beach Shack Productions, we help you navigate these choices, ensuring your content not only reaches but resonates with your target audience, reinforcing your brand’s message in the digital space.

Feel free to reach out if you’re pondering which style suits your next campaign, and let’s craft a strategy that captures and engages your ideal audience effectively.


bottom of page